artists & Athletes

All the artists or athletes I collaborate with hire me either for specific phases such as releases, promotional

appearances, sport events or tours or, sometimes, to provide ongoing support.

In the majority of cases, our collaboration takes the following form: 

The artists continue to manage their channels (for the most part) themselves but ask me to assist

them when it comes to coordination, organization and content creation. In particular, that could

mean:

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• Bringing order to creative chaos, for example by developing an editorial calendar,
  a social media strategy or an appropriate feed design 

• Carrying out profile and hashtag analyses as well as overhauling existing channels

• Helping to write editorial posts

• Creating advertisements, events, competitions, etc.

• Regular reminders of dates and deadlines in the editorial calendar

• On request, being responsible for posts, answering comments and messages
  as well as community management in general

• Accompanying clients to concerts and appearances or on tour, to enable me to generate social media
  content on the spot and if necessary coordinate media representatives. Occasionally taking on tour management tasks subject to agreement

• Hiring photographers and / or videographers if required

• In consultation with the management, taking care of communication with, for instance, local promoters
  and organizers regarding promotional material, social media campaigns, Facebook events, etc.

• Attending regular meetings and conducting phone calls to discuss next steps and plan content together

• Being permanently available on-call to deal with all aspects of social media (settings, legal, hashtags, cross-media posts, etc.) 

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This kind of collaboration is invariably highly personalized, both in terms of the time frame and

content-wise. My number one goal here is to help the artists and athletes concerned re-focus their energies on

what they like doing most – namely making music or doing sport– and be at hand to assist them as effectively as

possible with their social media activities.